Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Role of brand experience in predicting consumer loyalty
—Asif Ali Safeer, He Yuanqiong, Muhammad Abrar, Rizwan Shabbir, Hafiz Muhammad Wasif Rasheed []
The interplay between brand and business model architectures:a conceptual grid
—Marc Logman []
The role of multi-stakeholders in market orientation and sustainable performance
—Fabricio Stocker, Marco Tulio Zanini, H矇lio Arthur Reis Irigaray []
A double-edged sword effect of consumer expertise on tourism loyalty
—Xiaodan Zhang, Maiju Guo []
Does religion make consumers more environmentally friendly?
—Denni Arli, Robin Pentecost, Park Thaichon []
Relational governance, strategic planning and firm performance
—Volkan Yeniaras, Ilker Kaya []
Maximizing customers’ lifetime value using limited marketing resources
—Mage Marmol, Anita Goyal, Pedro Jesus Copado-Mendez, Javier Panadero, Angel A. Juan [Google Scholar]