J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 33(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Expanding the Prevailing Behavioral Model in A Social Marketing Context: A Case Study of an Eco-point System to Promote Eco-policies in Toyota City, Japan
—Hiroshi Ito & Nobuo Kawazoe [] []
Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
—Michelle M. Rego, Mark A. Hamilton & Dana Rogers [] []
Cross-cultural Research in Alumni Loyalty: An Empirical Study among Master Students from German and Russian Universities
—Lilia Iskhakova, Andreas Hilbert & Peter Joehnk [] []