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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Corporate Strategy and the Theory of the Firm in the Digital Age
—Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson, John E. Prescott []

First Impressions Stick: Market Entry Strategies and Category Priming in the Digital Domain
—Paolo Aversa, Annelore Huyghe, Giulia Bonadio []

Understanding interorganizational big data technologies: How technology adoption motivations and technology design shape collaborative dynamics
—Katharina Cepa []

Chief Digital Officers: An Analysis of the Presence of a Centralized Digital Transformation Role
—Sebastian Firk, André Hanelt, Jana Oehmichen, Michael Wolff []

Same Old Song with a Different Melody: The Paradox of Market Reach and Financial Performance on Digital Platforms
—Mikko Hänninen, Anssi Smedlund []

Signalling Strategies of Exporters on Internet Business‐to‐Business Platforms
—Ruey-Jer “Bryan” Jean, Daekwan Kim []

Overcoming the Early‐stage Conundrum of Digital Platform Ecosystem Emergence: A Problem‐Solving Perspective
—Ramya K. Murthy, Anoop Madhok []

Strategic Decision Making in the Digital Age: Expert Sentiment and Corporate Capital Allocation
—Steffen Nauhaus, Johannes Luger, Sebastian Raisch []

Technological Frames in the Digital Age: Theory, Measurement Instrument, and Future Research Areas
—Patrick Spieth, Tobias Röth, Thomas Clauss, Christoph Klos []