蹤獲扦夥厙

Ind Mar Man

Introduction

Industrial Marketing Management, 98

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Editorial

Editorial: Qualitative research in business marketing management
Adam Lindgreen, C. Anthony Di Benedetto, Sabrina C. Thornton, Jens Geersbro []

Negotiating agency in mitigating franchisee failure: A critical discourse analysis
Olufunmilola (Lola) Dada, Winfred I. Onyas []

Gift type, guanxi, and gift acceptability in Chinese business circles: The mediating effects of perceived manipulation and face threat
Wenting Zhu, Zhigang Shou, Xiaolei Su, Qinying Xia []

Love or hate? Hotels’ gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Marco Visentin, Annamaria Tuan, Stefano Prestini [Google Scholar]

Safeguarding or coordinating? Unfolding the dual-function of contracts in manufacturer-distributor relationships
Ruqi Li, Chao Feng, Guijun Zhuang []

The trade-off between trust and distrust in supply chain collaboration
Weixi Han, Yuan Huang, Mathew Hughes, Michael Zhang []

Effects of top management team faultlines in the service transition of manufacturing firms
Man Chen, Feng Wang []

Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party
Fr矇d矇ric Le Roy, Sea Matilda Bez, Johanna Gast []

Whether and when do alliance terminations pay off?
Mariia Koval []

Satisfactory listening: The differential role of salesperson communication in (co)creating value for B2B buyers
Mehdi Tanzeeb Hossain, Jonathan Ross Gilbert []

Triadic embeddedness, sources of relational rents, and interfirm performance
Sven A. Haugland, H疇vard Ness, Jarle Aarstad []

Theory and Practice of Outside-in Marketing. Edited by: Jifeng Mu, James Mathewson, Mike Moran, Anthony Di Benedetto

Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
Ming Cheng, Jiaqi Liu, Jiayin Qi, Fang Wan []

IMM Summit 2020. Edited by: Anthony Di Benedetto, Adam Lindgreen

Business actor engagement: Exploring its antecedents and types
Peter Ekman, Jimmie G. R繹ndell, Elena Anastasiadou, Christian Kowalkowski, Randle D. Raggio, Steven M. Thompson []

How to design good experiments in marketing: Types, examples, and methods
Giampaolo Viglia, Ghasem Zaefarian, Aulona Ulqinaku []

Artificial Intelligence for B2B Marketing: Challenges and Opportunities. Edited By: Yogesh Dwivedi, Yichuan Wang

Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach
Patrick Mikalef, Kieran Conboy, John Krogstie []

Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider
Shuyang Li, Guochao Peng, Fei Xing, Jun Zhang, Bingqian Zhang []

Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
Jose Ramon Saura, Domingo Ribeiro-Soriano, Daniel Palacios-Marqu矇s []

What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics
Amit Kumar Kushwaha, Prashant Kumar, Arpan Kumar Kar []

SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices
Abdullah M. Baabdullah, Ali Abdallah Alalwan, Emma Louise Slade, Ramakrishnan Raman, Khalaf Fakhri Khatatneh []

Asian cultural-specific concepts and their influence on B2B relationships and management. Edited By: Dorothy A Yen And Martin J Liu

Religiosity and psychological contracts in Asian B2B service relationships
Russel P.J. Kingshott, Henry F.L. Chung, Martinus Parnawa Putranta, Piyush Sharma, Herbert Sima []

Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
Ali Abdallah Alalwan, Abdullah M. Baabdullah, Yogesh K. Dwivedi, Nripendra P. Rana, Banita Lal, Ramakrishnan Raman []

Innovation Ecosystems. Edited By: Steven Pattinson, John Nicholson, Michael Ehret, Chander Velu, Paul Ryan

Developing a coevolutionary account of innovation ecosystems
Dermot Breslin, Johan Kask, Michael Schlaile, Gianpaolo Abatecola []

B2B Sales and Social Media. Edited By:Raj Agnihotri and Babu John Mariadoss

Because you are a part of me: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Omar S. Itani, Ashish Kalra, Nawar N. Chaker, Rakesh Singh []