蹤獲扦夥厙

Corp Rep Rev

Introduction

Corporate Reputation Review, 24(4)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


Did the Volkswagen Emissions Scandal Harm the Made in Germany Image? A Cross-Cultural, Cross-Products, Cross-Time Study
Thomas Aichner, Paolo Coletti, Frank Jacob, Robert Wilken []

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
Andreas Hesse, Holger J. Schmidt, Carsten Baumgarth []

Internal Reputation of the Firm: CEO Retention and Firm Market Performance
Kaveh Moghaddam, Thomas Weber, Pouya Seifzadeh, Sara Azarpanah []

Role of Public Relations in Corporate Reputation Management: A Study of PR Practitioners in Selected Multinational Organisations in Ghana
Albert A. Anani-Bossman []

The Reputational Costs of Corporate Litigation: Long-Term Media Reputation Damages to Firms Involvement in Litigation
Michael Hadani []

Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach
Shahzeb Hussain, T. C. Melewar, Constantinos-Vasilios Priporas, Pantea Foroudi, Waleed Yusef []