Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 25(2)
POSTING TYPE: TOCs
What motivates and deters users online co-creation? The role of cultural and socio-demographic factors
—Maryna Chepurna, Josep Rialp Criado []
The influence of eWOM. Analyzing its characteristics and consequences, and future research lines
—Khaoula Akdim []
Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)
—Mark Anthony Camilleri, Loredana Falzon []
The role of emotional experience and destination image on ecotourism satisfaction
—NgoHai Quynh, Nguyen Thanh Hoai, Nguyen Van Loi []
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
—Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh, Karpal Singh Dara Singh []
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
—Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel ngel Z繳簽iga []
Virtual reality and gamification in marketing higher education: a review and research agenda
—Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Fernando Jos矇 de Aires Angelino []