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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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—Brand narratives: Content and consequences among heritage brands []
Christina Pfannes, Caroline Meyer, Ulrich R. Orth, Gregory M. Rose

Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence
—Jacqueline K. Eastman, Rajesh Iyer, Sihem Dekhili []

Ethnicity’s effect on social media‐based comment intention: Comparing minority and majority consumers
—Sıddık Bozkurt, David Gligor, Linda D. Hollebeek [Google Scholar]

How does money phrasing influence intention to donate: The role of construal level and fit
—Yu Gu, Rong Chen []

How scarcity and thinking styles boost referral effectiveness
—Dionysius Ang, Maximilian H. E. E. Gerrath, Yeyi Liu []

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
—Juhi G. Sarkar, S. Sreejesh, Abhigyan Sarkar, Yogesh K. Dwivedi []

Increasing brand awareness: Memory for short audio ads
—Vinith Johnson, Zhen Zhu, Roger Anguera, Jacob Bollinger, Jonathan Eccles, David Hardtke, Maria Breza, Theodore P. Zanto []

More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
—Jonathan Luffarelli, Stephanie Feiereisen, Alice Zoghaib []

The atypicality of sustainable luxury products
—Cesare Amatulli, Matteo De Angelis, Carmela Donato []

The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals’ risk assessment and irrational consumption
—Shaobo (Kevin) Li, Zhe Zhang, Yue Liu, Sharon Ng [Google Scholar]

The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior
—Cony M. Ho, Szu-Han (Joanna) Lin, Robert S. Wyer Jr. []

The life course paradigm and consumer behavior: Research frontiers and future directions
—George P. Moschis []

The shape effect: Round shapes increase consumers’ preference for hedonic foods
—Shoujiang Zhou, Siwen Chen, Shan Li [Google Scholar]

The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
—Tobias Schaefers, Gopalakrishnan Narayanamurthy, Roger Moser, Marina Leban []

Toward holistic frontline employee management: An investigation of the interplay of positive emotion displays and dress color
—Maximilian Bruder, Andreas T. Lechner, Michael Paul []

Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism
—Sara Hanson, Monika Kukar-Kinney, Hong Yuan []

Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective
—Leonidas C. Leonidou, Bilge Aykol, John Hadjimarcou, Dayananda Palihawadana []

Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases
—Shalini Talwar, Manish Talwar, Visa Tarjanne, Amandeep Dhir []