J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 15(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How sharenting drives : insights from an interpretative phenomenological perspective
—Supreet Kaur, Satinder Kumar []
Informing, implying or directing? Testing the effects of message sidedness, conclusiveness and their interaction in national and local Google Ads campaigns
—Qingjiang Yao []
The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency
—Devika Vashisht []
Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence
—Jing Yang, Mengtian Jiang []
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization
—A-Reum Jung, Jun Heo []
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase
—Sanjay Puligadda, James R. Coyle, John Ni []
How consumers react to woke advertising: methodological triangulation based on social media data and self-report data
—Yang Feng, Huan Chen, Ho-Young (Anthony) Ahn []
Why should you respond to customer complaints on a personal level? The silent observer’s perspective
—Inés López-López, Mariola Palazón, José Antonio Sánchez-MartÃnez [Google Scholar]
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement
—Mohamed H. Elsharnouby, Jasmine Mohsen, Omnia T. Saeed, Abeer A. Mahrous []
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement
—Kesha K. Coker, Richard L. Flight, Dominic M. Baima []
Perceived authenticity of social media influencers: scale development and validation
—Jung Ah Lee, Matthew S. Eastin []
Beyond visual clutter: the interplay among products, advertisements, and the overall webpage
—Hyunjoo Im, Hae Won Ju, Kim K.P. Johnson []
Show products or show people: an eye-tracking study of visual branding strategy on Instagram
—Lijie Zhou, Fei Xue []
Luxury brands join hands: building interactive alliances on social media
—Lini Zhang, Haidong Zhao, Brenda Cude []
Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking
—Nancy H. Brinson, Brian C. Britt []
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts
—Dorit Zimand Sheiner, Ofrit Kol, Shalom Levy []