J Mar
Introduction
Journal of Marketing, 85(6)
POSTING TYPE: TOCs
Complaint Publicization in Social Media
—Alireza Golmohammadi, Taha Havakhor, Dinesh K. Gauri, and Joseph Comprix [] []
Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
—Boas Bamberger, Christian Homburg, and Dominik M. Wielgos [] []
Managing the Versioning Decision over an App’s Lifetime
—Seoungwoo Lee, Jie Zhang, and Michel Wedel [] []
The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India
—Vishal Narayan and Shreya Kankanhalli [] []
Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time
—Gabriela N. Tonietto and Alixandra Barasch [] []
Is Nestlé a Lady? The Feminine Brand Name Advantage
—Ruth Pogacar, Justin Angle, Tina M. Lowrey, L. J. Shrum, and Frank R. Kardes [] []
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity
—Chee S. Cheong, Arvid O.I. Hoffmann, and Ralf Zurbruegg [] []
Emotional Calibration and Salesperson Performance
—Blair Kidwell, Jonathan Hasford, Broderick Turner, David M. Hardesty, and Alex Ricardo Zablah [] []
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
—Xing-Yu (Marcos) Chu, Chun-Tuan Chang, and Angela Y. Lee [] []