J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 49(6)
POSTING TYPE: TOCs
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
—Chadwick J. Miller, Daniel C. Brannon, Jim Salas, Martha Troncoza []
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
—Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani []
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
—Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan []
Space between products on display: the impact of interspace on consumer estimation of product size
—Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor []
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
—Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro []
When drivers become inhibitors of organic consumption: the need for a multistage view
—Robert Mai, Stefan Hoffmann, Ingo Balderjahn []
From franchisee experience to customer experience: their effects on franchisee performance
—Pushpinder Gill, Stephen K. Kim []
Self-oriented competitiveness in salespeople: sales management implications
—Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees, John R. Hollenbeck []
Relating entertainment features in screenplays to movie performance: an empirical investigation
—Brianna JeeWon Paulich, V. Kumar []
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
—Brianna JeeWon Paulich, V. Kumar []
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
—Philippe Aurier, Victor D. MejÃa []
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
—Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury []