Euro J Mar
Introduction
European Journal of Marketing, 55(10)
POSTING TYPE: TOCs
Game on! Pushing consumer buttons to change sustainable behavior: a gamification field study
—Rory Francis Mulcahy, Ryan McAndrew, Rebekah Russell-Bennett, Dawn Iacobucci []
Its selling like hotcakes: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics
—Paul Rohde, Gunnar Mau []
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization
—Henry F.L. Chung, Mia Hsiao-Wen Ho []
A new perspective on sales outcome controls: an inside sales perspective
—Richard Conde, Victor Prybutok, Kenneth Thompson []
How store managers employee climate perceptions affect frontline employee, customer and store performance outcomes: an examination in the small-store setting
—George Deitz, John D. Hansen, Tom DeCarlo, Emin Babakus []
Do we always follow others? The impact of psychological distance on consumers observational learning modes
—Chenyan Gu, Zhe Zhang, Yuansi Hou []
Customer involvement, business capabilities and new product performance
—Yen-Chun Chen, Todd Arnold, Hsien-Tung Tsai []
A nudge toward healthier food choices: the influence of health star ratings on consumers choices of packaged foods
—Dominic Thomas, Satheesh Seenivasan, Di Wang []
Processes of consumer socialization: study of single-father households
—Robert Harrison, Risto Moisio, James Gentry, Suraj Commuri []