Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Awe, consumer conformity and social connectedness
—Yan Yang, Jing Hu, Bang Nguyen []
Towards a general model explaining physical and digital counterfeits
—Francisco-Jose Molina-Castillo, Elfriede Penz, Barbara Stöttinger []
Effects of humor climate within online brand community
—Shuang Yang, Jian Cai, Hongwei Tu []
Mapping the influence of influencer marketing: a bibliometric analysis
—null Abhishek, Mukta Srivastava []
Strategic marketing approaches impact on social enterprises
—Leandro da Silva Nascimento, Fernanda Kalil Steinbruch, Daniel Max de Sousa Oliveira, Júlio César da Costa Júnior, Fernando Bins Luce []
Influencer marketing: purchase intention and its antecedents
—Yi Li, Yangying Peng []
Formal salesforce control mechanisms and behavioral outcomes
—Kwan Soo Shin, Fortune Edem Amenuvor, Henry Boateng, Richard Basilisco []