J Strat Mar
Introduction
Journal of Strategic Marketing, 29(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Customer value co-creation behaviors and service outcomes: insights from a transformative service
—Samaneh Torkzadeh, Mohammadali Zolfagharian & Pramod Iyer [] []
Addressing service failure and initiating service recovery in online platforms: literature review and research agenda
—Manu C & Sreejesh S [] []
Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities
—Margurite Hook & Alicia Kulczynski [] []
How can corporate heritage identity stewardship lead to brand ambidexterity?
—Anthony Moussa & Virginie de Barnier [] []
Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
—Ali Anwar, Narongsak (Tek) Thongpapanl & Abdul R. Ashraf [] []