J Mar Comm
Introduction
Journal of Marketing Communications, 27(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews
—Ismail Karabas, Ioannis Kareklas, T.J. Weber & Darrel D. Muehling [] []
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
—Soojin Kim, A-Reum Jung & Yoojung Kim [] []
Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance
—Antonio C. Pisicchio & Ana Maria Machado Toaldo [] []
Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria
—Godswill Agu Agu [] []
Product visuals and consumers’ selective exposure: The role of thought generation and cognitive motivation
—Sann Ryu & Patrick Vargas [] []