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POSTING TYPE: TOCs

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The Benefits of Candidly Reporting Consumer Research
—Chris Janiszewski, Stijn M. J. van Osselaer []

The Effect of Letter versus Number Cues on Distance Perception
—Shelly Rathee []

Guilt of the Meat‐Eating Consumer: When Animal Anthropomorphism Leads to Healthy Meat Dish Choices
—Danny JM Kim, Sunyee Yoon []

The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products
—Arnd Florack, Teresa Koch, Simona Haasova, Sonja Kunz, Hans Alves []

Identifying Picky Shoppers: Who They Are and How to Spot Them
—Andong Cheng, Hans Baumgartner, Margaret G. Meloy []

Communicating Resource Scarcity and Interpersonal Connection
—Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans, Michael I. Norton []

Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli
—Dipayan Biswas, Lauren I. Labrecque, Donald R. Lehmann []

Landfill or Recycle? Pro‐Environmental Receptacle Labeling Increases Recycling Contamination
—Jesse R. Catlin, James M. Leonhardt, Yitong Wang, Rommel J. Manuel []

Your Fries are Less Fattening than Mine: How Food Sharing Biases Fattening Judgments Without Biasing Caloric Estimates
—Nükhet Taylor, Theodore J. Noseworthy []

Do Our Choices Tell Us Who We Are? It Depends on How Easy or Difficult They Were to Make
—Mary Steffel, Elanor F. Williams []

How Consumer Experience Is Shaped by the Political Orientation of Service Providers
—Alexander Davidson, Derek A. Theriault []