J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 6(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Consumer Collectives: A History and Reflections on Their Future
—Eric J. Arnould, Adam Arvidsson, and Giana M. Eckhardt [] []
Broadening the Collective Turn in Marketing: From Consumer Collectives to Consumption Agencements
—Franck Cochoy [] []
Hard Work: Unanticipated Collaboration in Co-creation Processes
—Gry Høngsmark Knudsen and Yun Mi Antorini [] []
Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange
—Catherine A. Armstrong Soule and Sara Hanson [] []
Brand Secret Micro-Collectives
—Heather Johnson Dretsch and Colbey Emmerson Reid [] []
Social Credibility: Trust Formation in Social Commerce
—Lena Cavusoglu and Deniz Atik [] []
Exploring How Publics Discursively Organize as Digital Collectives: The Use of Empty and Floating Signifiers as Organizing Devices in Social Media
—Elanor Colleoni, Laura Illia, and Stelios Zyglidopoulos [] []
Societing 4.0: Social and Technological Innovation, the Mediterranean Way
—Alex Giordano [] []
A Note on Bazaar Consumer Collectives
—Maitrayee Deka [] []
Thai Popular Music and Its Unsatisfied (Popular) Tastes in the 1960s and the 1970s
—Viriya Sawangchot [] []
Reimagining Consumerism as a Force for Good: The Future of Consumer Collectives Is a Human Collective
—Martina Olbert [] []