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POSTING TYPE: Calls: Conferences

Author: ELMAR Moderator

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38th International Congress of the French Marketing Association

For more than 38 years, has brought together scholars and practitioners around common values such as mutual aid, solidarity, and sense of community. Each year, the annual AFM congress is a place of conviviality and reflection on the most recent marketing topics. This year’s AFM congress will take place on May 18, 19, and 20, 2022 in Tunis (Tunisia). It is hosted by the Institut des Hautes Études Commerciales de Carthage (IHEC Carthage), University of Carthage, the Higher Institute of Accounting and Business Administration (ISCAE), University of Manouba and by their common laboratory “Interdisciplinary Laboratory of University-Business Management (LIGUE)”. Created in 1999, LIGUE is Tunisia’s first management laboratory. This laboratory has a long tradition of research in all management disciplines, including finance, accounting, human resources, and marketing. It focuses on research issues related to the societal impact of marketing and digitization; helping Tunisian companies become more sustainable is one of the main concerns of LIGUE’s 145 members.

CALENDAR

• October 18, 2021: Opening date for online submissions.
• December 6, 2021: Submission deadline (no submission will be accepted after this date).
• February 14, 2022: Notification of the decisions to the authors and, if applicable, notification of the revisions to be made to the papers.
• March 21, 2022: Submission deadline for revised entries for publication in the Proceedings.

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