J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 40(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Editorial
The Future of Marketing Analytics and Public Policy
—Brennan Davis, Dhruv Grewal, and Steve Hamilton [] []
Invited Commentaries
Big Data, Marketing Analytics, and Public Policy: Implications for Health Care
—Praveen K. Kopalle and Donald R. Lehmann [] []
Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications
—Yixing Chen, Shrihari Sridhar, and Vikas Mittal [] []
Special Issue Research
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping
—Luca A. Panzone, Alistair Ulph, Denis Hilton, Ilse Gortemaker, and Ibrahim Adebisi Tajudeen [] []
Get a 瞿10 Free Bet Every Week!Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance
—Raffaello Rossi, Agnes Nairn, Josh Smith, and Christopher Inskip [] []
Power and the Tweet: How Viral Messaging Conveys Political Advantage
—Kellie Crow, Ashish S. Galande, Mathew Chylinski, and Frank Mathmann [] []
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data
—Sina Ghotbi, Tirtha Dhar, and Charles B. Weinberg [] []
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis
—Kathleen Iacocca and Beth Vallen [] []
The Role of Patient Satisfaction in Hospitals Medicare Reimbursements
—Lu Liu, Dinesh K. Gauri, and Rupinder P. Jindal [] []
Linking Marketing to Nonprofit Performance
—Denish Shah and Morris George [] []