J Prod Brand Man
Introduction
Journal of Product & Brand Management, 30(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Facilitation of strong branded application outcomes the self-concept perspective
—Timmy H. Tseng []
Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers
—June-Hyuk Kwon, Seung-Hye Jung, Hyun-Ju Choi, Joonho Kim []
Green branding effects on consumer response: examining a brand stereotype-based mechanism
—Siyu Gong, Guanghua Sheng, Peter Peverelli, Jialin Dai []
Heritage-based value of a corporate brand: antecedents and effects on the firms financial value
—Wonsun Paek, Hyerin Ryu, Sunkyu Jun []
Drivers and consequences of customer participation into value co-creation: a field experiment
—Mevludiye Guzel, B羹lent Sezen, Umit Alniacik []
Does corporate social responsibility improve brands responsible and active personality dimensions? An experimental investigation
—Liudmila Tarabashkina, Olga Tarabashkina, Pascale Quester, Geoffrey N. Soutar []
Family business identity, consumer product evaluations and firm size
—Anyuan Shen, Surinder Tikoo []
Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks
—Kendall Goodrich, Mark Benden, James Munch, Wakiuru Wamwara []
The sharing economy: the influence of perceived corporate social responsibility on brand commitment
—Mobin Fatma, Imran Khan, Zillur Rahman, Andrea P矇rez []