J Intl Bus Studies
Introduction
Journal of International Business Studies, 52(8)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
The overarching role of international marketing: Relevance and centrality in research and practice
—Saeed Samiee, Constantine S. Katsikeas, G. Tomas M. Hult []
Sharing economy: International marketing strategies
—Irina V. Kozlenkova, Ju-Yeon Lee, Diandian Xiang, Robert W. Palmatier []
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
—Ofer Mintz, Imran S Currim, Jan-Benedict E M Steenkamp, Martijn Jong []
E-platform use and exporting in the context of Alibaba: A signaling theory perspective
—Ruey-Jer Bryan Jean, Daekwan Kim, Kevin Zheng Zhou, S. Tamer Cavusgil []
Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects
—V. Kumar, Nandini Nim, Amit Agarwal []
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
—Timo Mandler, Fabian Bartsch, C. Min Han []
Acting on anger: Cultural value moderators of the effects of consumer animosity
—Stanford A Westjohn, Peter Magnusson, Yi Peng, Hyeyoon Jung []
The two sides of cooperation in export relationships: When more is not better
—Claude Obadia, Matthew J. Robson []
Invited Research Notes
Speed and synchronization in foreign market network entry: A note on the revisited Uppsala model
—Jan Johanson, Martin Johanson []
Toward a loose coupling view of digital globalization
—Satish Nambisan, Yadong Luo []