J Con Mar
Introduction
Journal of Consumer Marketing, 38(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Aesthetics-based mystery in advertising: the roles of consumers’ high-end product perceptions and the construal level of ad words
—Bing Shi []
Celebrity CEOs’ credibility, image of their brands and consumer materialism
—Richard Huaman-Ramirez, Dwight Merunka []
Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
—Anwar Sadat Shimul, Billy Sung, Ian Phau []
The relevance of geographic origin in sustainability challenge: the facets of country ecological image
—Sihem Dekhili, Roberta Crouch, Omar El Moussawel []
Different women, different viewpoints: age, traits and women’s reaction to advertisements
—Blaine J. Branchik, Tilottama Ghosh Chowdhury, Jennifer Schenk Sacco []
Salesperson attributes that influence consumer perceptions of sales interactions
—J. Ricky Fergurson, John T. Gironda, Maria Petrescu []
A set-theoretic approach to identifying effective configurations ofpromotional attributes
—Suntong Qi, Ling Peng, Yu-Jen Chen []
Impact of fake news on social image perceptions and consumers’ behavioral intentions
—Anubhav Mishra, Sridhar Samu []
Impact of perceived interactivity and perceived value on mobile app stickiness: an emerging economy perspective
—Santosh Nandi, Madhavi Latha Nandi, Varsha Khandker []
Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation
—Komal Nagar []