J Adv
Introduction
Journal of Advertising, 50(4)
POSTING TYPE: TOCs
SPECIAL SECTION: RELIGION, SPIRITUALITY, AND ADVERTISING
Religion, Spirituality, and Advertising
—David S. Waller & Riza Casidy [] []
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising
—Sarah Dodds, David A. Jaud & Valentyna Melnyk [] []
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion
—Ridhi Agarwala, Prashant Mishra & Ramendra Singh [] []
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany |
—Anna Rößner, Yaniv Gvili & Martin Eisend [] []
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media
—Jordan Morehouse & Adam J. Saffer [] []
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising
—Mathew S. Isaac, Carl Obermiller & Rebecca Jen-Hui Wang [] []
Research Articles
Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media
—Veronica L. Thomas & Kendra Fowler [] []
To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context
—Emma Beuckels, Liselot Hudders, Veroline Cauberghe, Klaas Bombeke, Wouter Durnez & Jessica Morton [] []
Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals
—Hyun Seung Jin, Hyoje Jay Kim, Jaebeom Suh, Ben Sheehan & Robert Meeds [] []
Research Note
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising |
—Alexander Mafael, Sascha Raithel, Charles R. Taylor & David W. Stewart [] []