蹤獲扦夥厙

Euro J Mar

Introduction

European Journal of Marketing, 55(9)

POSTING TYPE: TOCs


Special issue: Design thinking approach for healthy food experiences and well-being: contributions to theory and practice

Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being
Jane Emma Machin, Emily Moscato, Charlene Dadzie []

Digital technology-enabled transformative consumer responsibilisation: a case study
Shalini, Bhupesh Manoharan, Rishikesan Parthiban, Israr Qureshi, Babita Bhatt, Krishanu Rakshit []

Encouraging healthier choices in supermarkets: a co-design approach
Svetlana Bogomolova, Julia Carins, Timo Dietrich, Timofei Bogomolov, James Dollman []

Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions
Babak Taheri, Shahab Pourfakhimi, Girish Prayag, Martin J. Gannon, J繹rg Finsterwalder []

Netnography and design thinking: development and illustration in the vegan food industry
Rachel Ashman, Anthony Patterson, Robert V. Kozinets []

A crescendo model: designing food experiences for psychological well-being
Lia Zarantonello, Silvia Grappi, Marcello Formisano, Bernd H. Schmitt []

Guest editorial
Wided Batat, Michela Addis []

Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
Wided Batat, Michela Addis []