ISBM B2B Research Webinars
Introduction
Marketing Metrics for B2B Firms, and Empirical Approaches for Addressing Endogeneity in B2B Research, 8 Oct 2021
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Events
Author: Lori Nicolini
ISBM B2B Research Webinar Series
Features Chapters from Upcoming B2B Handbook – Next Webinar: October 8, 2021
Register for the next webinar in our ISBM B2B Research Webinar Series, hosted by The Institute for the Study of Business Markets (ISBM).
In anticipation of the launch of the Second Edition of the Handbook of Business-to-Business Marketing, we will be highlighting the new and updated chapter content during the Fall 2021.
The next webinar will feature the handbook chapters:
- Marketing Metrics for B2B Firms (Raji Srinivasan and Tushmit M. Hasan)
- Empirical Approaches for Addressing Endogeneity in B2B Research (Alok Saboo and Ankit Anand)
Each of these one hour seminars will feature two of the chapters from the handbook (30 minutes for each chapter). Each chapter author will have about 20 minutes to present. We hope this would include about half the time focused on an overview of the chapter and about half the time focused on proposing interesting research questions to inspire early-career B2B scholars (PhD students and junior faculty – our primary audience for the seminar). The remaining 10 minutes in each 30-minute block would be used for a moderated Q&A with the audience in attendance.
For complete details on this webinar and others and to register visit
.
For questions on these ISBM programs or others please reach out to ISBM directly or visit Lori Nicolini (LNicolini@psu.edu), Program Coordinator & Event Manager