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INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement
—Sun-Young Park & Doori Song [] []

The Textual Management of the Solicit Response Move in Newspaper Fundraising Advertisements
—Iain McGee [] []

How Co-creation Drives the Success of Public Service Initiatives? A Case-study Based Analysis
—Victor Saha & Praveen Goyal [] []

Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective
—Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina & Asunción Beerli-Palacio [] []

Facilitators of Students’ Moderate Drinking in a Wet versus Dry Drinking Culture
—Khai Trieu Tran, Kirsten Robertson & Maree Thyne [] []

Nonprofit Marketing Expenses: Who Spends More than Others?
—Young-Joo Lee [] []