Analytics in Action
Introduction
It's Still All ÂÜÀòÉç¹ÙÍøt the Customer, Wharton Customer Analytics thought leader panel, 21 Oct 2021
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Author: Mary Purk
After a year defined by change, one fact holds true: the customer remains at the center of your brand strategy and growth.
Please join us on October 21 at 10AM PT / 1PM ET for a timely discussion moderated by Professor Eric Bradlow, Co-Founder of Wharton Customer Analytics, Vice Dean of Analytics at the Wharton School and Katrina Conn, General Manager, Customer Experience Practice Director, Teradata.
This event will kick off with Professor Eric Bradlow, Vice Dean of Analytics and Marketing Department Chair at The Wharton School, discussing his leading research, Building a Customer-centric and Data-driven Culture – revealing how a differentiated approach to connecting directly with customers can build a data-driven culture and reach a higher level of customer-centricity.
Teradata’s Katrina Conn, Practice Director, Customer Experience & Data Science, will moderate a panel featuring a variety of industry thought leaders who will provide insights on how their organizations are discovering new ways to collect, analyze, and act on available data to create implementable change.