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POSTING TYPE: Revisits

Author: Liliana Bove

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Dear Marketing Community,

We would like to start by sayingÌýthank youÌýfor all your supportÌýto date – it’s Ìýbeen both overwhelming and greatly appreciated in these uncertain times.

We have an exciting week-long program organised and although the current lockdowns have made it very challenging, we continue to plan a hybrid event for the conference.

We are also busy building a customised online platform for the conference which will provide everyone with an outstanding digital event experience – no boring zoom format here.

We are very excited to release theÌýdraft conference program and best papers per track! Congratulations to all the winners. The best conference paper overall will be announced at the Gala dinner.

From celebrity local keynote speakers to esteemed academics and journal editors, exclusive University of Melbourne tours to our infamous gala dinner – we know you won’t be disappointed with what is on offer. You’ll also observe that we have many exciting papers and special sessions in store for you.

Remember, at least one author needs to register per paper andÌýearly bird registration ends on 30 September.

EmailÌýanzmac-2021@unimelb.edu.auÌýÌýif you have any questions.

DRAFT PROGRAMÌýÌý

From keynote celebrity marketers, track research papers and special sessions to social gatherings and entertainment, the ANZMAC 2021 Conference program is packed full of opportunities toÌýbe inspired, learn, share, and celebrateÌýwith fellow marketing professionals from Asia-Pacific and around the world.

Whether you’re an educator, researcher, practitioner or student there’s plenty on offer across the three-days, so join us fromÌýMonday 29 November to Wednesday 1 DecemberÌýin Melbourne and/ or online.

View the draft Conference program and register via the links below.

CONFERENCE SPECIAL SESSIONS

In addition to a captivating conference agenda, ANZMAC 2021 will feature eleven special sessions offered by the community including:

ANZMAC and the World beyond Academia
The Marketing discipline is always evolving and adapting. In this panel discussion we’ll address challenges such as the workplace of the future and changing nature of marketing jobs for current professionals and new graduates, the post-pandemic implications for marketing and more.

ANZMAC: Its Roots, the State of the Academy, and its Future Prospects
Understand where the Academy has come from, where it now stands and how ANZMAC might further its objectives, reach and impact. ÌýIn this discussion we will explore the role of marketing academia in Australia and New Zealand and what we can do to encourage it to flourish on the world stage.

Co-creating customer vulnerability research: Strengths-based theory-in-action
It’s time to do things differently. This session aims to discuss and broaden our thinking about customer vulnerability and promote a strength-based view through exemplars like the Women’s Butterfly Project, Pat Cronin Foundation and 50/50 by 2030 Foundation.

Engagement Strategies Unleashed: How to Disseminate your Research in the MediaÌý
Dissemination of research findings is increasingly acknowledged as a critical yet complex process. This session sets out to disentangle some of these complexities, examines examples of successful research dissemination strategies in the media and provides valuable insights on how to disseminate research for the benefit of the wider community.

In Memory of Roger LaytonÌý– A Leading Luminary in ANZMAC
Known as the father of modern Marketing in our region, Roger Layton passed away on 5 June 2021. In this session we will reflect and discuss Roger’s works and thoughts on marketing, as well as take a forward look at the future of marketing.

Integrating IndigenousÌýKnowledge in HowÌýWe Do Marketing
Indigenous knowledge systems and practices are largely overlooked in marketing practice and theory. This session brings together leading Indigenous academics, practitioners and entrepreneurs to discuss how these systems and practices can be embedded in how we ‘do’ marketing.

Navigating Inter-Cultural Experiences (NICE) in Australian Community Services Ecosystems
Most developed countries have become culturally and linguistically diverse (CaLD). In this session we will address research and highlight the key challenges faced by Australian service providers in their multicultural ecosystems.

New Challenges Facing Department Chairs in Marketing
Experienced Marketing Department Chairs from Australia and New Zealand will discuss their role and strategies in dealing with the impact COVID_19 has had on the way Universities are run, and how they best support their staff whilst navigating the strategy of their university.

Special Interest Group- Market Shaping and InnovationÌý
Whether you are an expert in market shaping and innovation or a newcomer interested in learning more: This session offers an opportunity to learn about recent market shaping and innovation research developments and discuss exciting opportunities for scholars from marketing and other disciplines.

You Can’t Ask ThatÌý– (of Journal Editors) – Parts 1 & 2
After a brief description about the positioning of their representative journals and impact factor, editors will offer valuable insights into successful publication and answer any of those uncomfortable questions you’ve always wanted to ask.

BEST PAPERS

Congratulations to all the winners!

Business to Business:ÌýUnused Solutions in Business Markets
Authors: Elgeti, Laura; Kleinaltenkamp, Michael

Consumer Behaviour:ÌýMoral Peacocking: Exploring Social Media Outrage
Authors: Rotman, Jeff; Weber, Virginia; Perkins, Andrew; Reed, Americus

Consumer Culture Theory:ÌýFinding Space for Black Joy in Live Music During COVID-19
Authors: Mitchell, Natalie; Thomas, Kevin; Eagar, Toni; Shi, Yingnan

Digital Marketing:ÌýSource Effects in Influencer Endorsement: A Meta-analysis
Authors: Paasonen, Petra; Vanninen, Heini

Entrepreneurship & Innovation:ÌýDo Rational Entrepreneurs Exit Rationally?
Authors: Lin, Nidthida; Ghasrodashti, Elahe; Wilden, Ralf; Chirico, Francesco; Detienne, Dawn

Ethics & Sustainability:ÌýCorporate Lies Can Contaminate Individual Morality
Author: Nils Hoffmann

International Marketing & Strategy:ÌýA Comparison of the Feedback Effect of Brand Extension and Co-branding Strategies
Authors: Piehler, Rico; Schade, Michael; Diegel, Marius; Burmann, Christoph

Judgement & Decision Making:ÌýThe Effects of Lower Price Restraints on Consumer Choice
Authors: Han, Eunha; Oppewal, Harmen; Greenacre, Luke; Chan, Eugene

Marketing Analytics:ÌýDissecting The Digits: Patterns In Post-Testing Measurement
Authors: Gray, Emily; Hartnett, Nicole; Kennedy, Rachel; Anesbury, Zachary

Marketing Education:ÌýStudents’ Intentions to Work in B2B Sales
Authors: Pitman, Titta; Koponen, Jonna; Tarkiainen, Anssi

Service Marketing:ÌýSocial Networks and Service Employee Innovativeness
Authors: Ozkok, Ozlem; Simon, Bell; Lim, Kwanghui; Singh, Jagdip

Social Marketing:ÌýRe-imagining issue framing: The Women’s Butterfly Project
Authors: Russell-Bennett, Rebekah; Bull, Melissa; Kelly, Nick; Letheren, Kate; Parkinson, Joy; Zhang, Jinglan

Transformative Consumer Research & Public Policy:ÌýOlder Consumer Stereotypes and Technology: A Review
Author: Pao,ÌýFranco

COVID-19 UPDATES

In line with Government guidelines, The University of Melbourne continues to work closely with the Victorian Department of Health and Human Services (DHHS), the Australian Government, and health experts throughout the planning of ANZMAC 2021.

Our number one priority is the health, safety, and wellbeing of our community, and we are doing everything we can to reduce the risk of infection. As we come closer to the Conference dates, we will be sharing regular information and updates with our guests and community regarding current restrictions and how they may affect the conference. Further information on the University’s response to COVID 19 can be found here.

For more information, please visitÌý or contactÌýanzmac-2021@unimelb.edu.auÌýif you have any enquiries.