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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Conferences

Author: ELMAR Moderator

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The ECRM conference will bring together researchers from a range of disciplines and sectors to share expertise and novel approaches in business and management research methods. ECRM is interested in contributions on the subject of research methods used in business and management research. The main focus of the paper should be on the research method.

This includes papers :

• that discuss and assess at least one of a whole range of potential quantitative and qualitative research methods – including (but not limited to) such methods as mixed methods, experimental design, critical theory, critical realism, grounded theory. Of particular interest are new methods for business research in the networked world, which may have a history in other disciplines but little application to business research questions.
• on all aspects of the method including: managing the application, dealing with the problems and drawbacks of the method, enhancing existing application processes etc.
• that report case studies, which focus on the issues raised concerning the research method used by the case application. Note this means that we are expecting some conclusions about the research method used in the case.
• on the teaching of research methods.
• that address the opportunities and challenges of online data collection and analysis, from online surveys and web experiments to social data and opinion mining, social networks and other digital methods.

Papers that are straightforward pieces of research are not of interest UNLESS they spend a significant amount of space on the methods used and the important issues raised with respect to research methods. All Papers accepted for ECRM after the double-blind peer review process will be published in the conference proceedings, subject to author registration and payment.

Full information is available here