Gerald Hills Award
Introduction
Homburg, Hahn, Bornemann and Sandner (2014) has won the 2021 Gerald E. Hills Award for Best Paper on Entrepreneurial Marketing; 2022 Award deadline 1 May 2021
INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: Awards
Author: Susan Wei
2021 Gerald E. Hills Best Paper Award
The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually to the author(s) of the “best paper” who have made a significant impact on the marketing/entrepreneurship interface research. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication. After a thorough review of candidate papers by this year’s selection committee, we are very pleased to announce the winners:
Christian Homburg, Alexander Hahn, Torsten Bornemann, Philipp Sandner
Journal of Marketing Research, 2014, 51(5), 625-644.
Abstract
Research on new ventures has indicated that poorly conducted marketing is among the main reasons for new venture failure. To acquire urgently needed initial funding, new ventures strive to conform to investors’ expectations of appropriate marketing capabilities because these capabilities may endow them with legitimacy in the eyes of potential investors. Drawing on organizational legitimacy and human resource theory, the authors argue that the characteristics of the chief marketing officer (CMO) may endow new ventures with marketing legitimacy. Employing a two-stage selection hazard rate analysis to simultaneously account for potential selection bias and right-censored observations, the authors analyze a comprehensive data set of 2,945 high-technology new ventures. Bearing in mind that this research is a first exploratory attempt to illuminate the role of marketing for new venture funding using correlational secondary data, the results indicate that CMO education, marketing experience, and industry experience are positively related to the likelihood of funding. Moreover, the relationships between CMO characteristics and funding are contingent on task-related uncertainty and industry legitimacy. These findings provide initial insights for entrepreneurs, venture capitalists, and public policy makers.
2021 Hills Best Paper Award selection committee:
Yinghong Susan Wei (Chair), Texas A&M International University
Stern Neill, California Polytechnic State University
Maija Renko, the University of Illinois at Chicago
t the Gerald E. Hills Best Paper Award
Gerald (Gerry) E. Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, Gerry initiated and continues to organize a symposium on entrepreneurial marketing since the eighties. In fact, Gerry was one of the leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to present a best paper award in recognition of Gerry’s lifetime contributions to the field.
Previous Award winners:
2020: Rosalind Jones (University of Birmingham) and Jennifer Rowley (Manchester Metropolitan U) for “Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration,” International Small Business Journal, 2011, 29(1), 25-36.
2019: Nicole E. Coviello (Wilfrid Laurier University) and Richard M. Joseph (ASB Bank) for “Creating Major Innovations with Customers: Insights from Small and Young Technology Firms”, Journal of Marketing, 2012, 76(6), 87-104.
2018: Raghunath Singh Rao (University of Texas at Austin), Rajesh K. Chandy (London Business School), and Jaideep C. Prabhu (University of Cambridge) for “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others,” Journal of Marketing, 2008, 72 (4), 58-75.
2017: Justin W Webb (University of North Carolina at Charlotte), R Duane Ireland (Texas A&M University), Michael A Hitt (Texas Christian University), Geoffrey M Kistruck (York University), Laszlo Tihanyi (Texas A&M University): “Where is the Opportunity without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory,” Journal of the Academy of Marketing Science, 2011, 39 (4), 537-554.
2016: Diane M. Martin (Aalto University) and John Schouten (Aalto University): “Consumption-Driven Market Emergence”, Journal of Consumer Research, 2014, 40 (5), 855-870.
2015: Stuart Read (IMD Lausanne), Nicholas Dew (Naval Postgraduate School, Monterey), Saras Sarasvathy (University of Virginia), Michael Song (University of Missouri), and Robert Wiltbank (Willamette University): “Marketing Under Uncertainty – The Logic of an Effectual Approach,”Journal of Marketing, 2009, 73 (3), 1-18.
2014: Marc Gruber (École Polytechnique Fédérale de Lausanne), Ian C. MacMillan (University of Pennsylvania) and James D. Thompson (University of Pennsylvania): “Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms,” Management Science, 2008, 54(9), 1652-1664.
2013: Nicole E. Coviello (Wilfrid Laurier University) for “Network Dynamics in the International New Venture,” Journal of International Business Studies, 2006, 37(5), 713-731.
2012: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 2002, Fall, 1-18.
2011: Ken Matsuno (Babson College), Tom Mentzer (University of Tennessee), and Aysegul Ozsomer (Koc University) for “The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance,” Journal of Marketing, 2002, 66(3), 18-33.
2010: Helena Yli-Renko (University of Southern California), Erkko Autio (Imperial College), and Harry J. Sapienza (University of Minnesota) for “Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms,” Strategic Management Journal, 2001, (22), 587-613.
Inaugural 2009 award: Saras Sarasvathy (University of Virginia) for “Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency,” Academy of Management Review, 2001, (2), 243-263.
2022 Nomination Deadline:
Please email your nomination with a one-page statement of endorsement to Todd Morgan ( EM SIG Chair) or Susan Wei (VC Research) by May 1, 2022. Self-nominations (for up to two articles) are also acceptable.