J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 13(2)
POSTING TYPE: TOCs
Internet banking brand strategies amongst German commercial banks since the 1990s
—Jan Körnert, Klemens Grube []
Three historical narratives on advertising self-control in Brazil
—LaÃs Rodrigues, Alessandra de Sá Mello da Costa, Marcus Wilcox Hemais []
Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002
—Marie Carpenter, Patrick Luciano []
A history of content marketing
—Fred Beard, Brian Petrotta, Ludwig Dischner []