ÂÜÀòÉç¹ÙÍø

POSTING TYPE: TOCs

---

The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims
—Pranay Verma [] []

Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies
—Gladys Stephen, Daniel Inbaraj, Anbuudayasankar S. P. & Poongkundran T. [] []

The influence of consumers’ self-concept and perceived value on sustainable fashion
—Dayun Jeong & Eunju Ko [] []

Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center
—Tetsuma Emmaru [] []

Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products)
—Ali Alikhani & Pooria Mokhtarian [] []

Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept
—Peter J. Boyle, E. Scott Lathrop & Hyoshin Kim [] []

Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers’ mood, self-esteem, and self-efficacy : Based on the context of fashion product shopping
—Heejung Son & Jihyun Lee [] []

Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
—Sooyun Kim, Sunmee Choi, Geebum Park & Yeonjoo Lee [] []

Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia
—Aji Cahya Nusantara, Michael Volgger & Christof Pforr [] []

Package appearance matter: Facial expression and Galvanic Skin Response analysis approach
—Nicolas Hamelin, Suchi Agrawal, Nitin Patwa, Lars-Erik Casper Ferm & Park Thaichon [] []

Evaluating the effects of an online marketing program: The case of Mexico’s national tourism promotion board
—Oliver Cruz-Milán & Veysel Avsar [] []

Commentary

Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation
—Morris B. Holbrook [] []