J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 12(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Branded there, made here? How country equity influences fashion product consumers in China
—Dong Shen, Feng Liu & Joseph Richards [] []
The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display |
—Maria Logkizidou [] []
Do verbal and visual nudges influence consumers’ choice for sustainable fashion?
—Irene Roozen, Mariet Raedts & Laura Meijburg [] []
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
—Ganga S. Urumutta Hewage, Sona Klucarova & Laura Boman [] []
Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country
—Tamgid Ahmed Chowdhury & Nusrat Zaman Anon [] []
The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel
—Sang-chul Son, Joonheui Bae & Kyung Hoon Kim [] []