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Intl Mar Rev

Introduction

International Marketing Review, 38(5)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Big data-driven strategic orientation in international marketing
Shahriar Akter, Md Afnan Hossain, Qiang (Steven) Lu, S.M. Riad Shams []

The determinants of international new venture performance: a review and future research agenda
Sheng Huang, Yunxia Zhu, Kun Zhang, Zhenkuo Ding []

Guest editorial
Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael Czinkota, Michael Christofi []

International marketing studies in banking and finance: a comprehensive review and integrative framework
Enrico Battisti, Elvira Anna Graziano, Erasmia Leonidou, Ioanna Stylianou, Vijay Pereira []

Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review
Ofer Dekel-Dachs, Marta Najda-Janoszka, Peter Stokes, Amon Simba, Shlomo Tarba []

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020
Suniti Vadalkar, Gitesh Chavan, Ranjan Chaudhuri, Demetris Vrontis []

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda
Michael Christofi, Lea Iaia, Filippo Marchesani, Francesca Masciarelli []

Three decades of export competitiveness literature: systematic review, synthesis and future research agenda
Justin Paul, Rahul Dhiman []

A bibliometric review of ): past, present, and future
Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Neeraj Pandey []

Conflict in online consumption communities: a systematic literature review and directions for future research
Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, Tana Cristina Licsandru, Thanos Papadopoulos []

Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues
Sheshadri Chatterjee, Sumana Chaudhuri, Georgia Sakka, null Apoorva []