Intl J Info Man
Introduction
International Journal of Information Management, 61
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Special issue on Gamification in Marketing
Guest Editorial: Gamification in Marketing
—Gurinder Singh, Bhawna Kumar, Kokil Jain [] []
Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems
—Patrick Weretecki, Goetz Greve, Kenneth Bates, Jörg Henseler [] []
Who captures whom – Pokémon or tourists? A perspective of the Stimulus-Organism-Response model
—Chun-Hua Hsiao, Kai-Yu Tang [] []
Game on! How gamified loyalty programs boost customer engagement value
—Linda D. Hollebeek, Kallol Das, Yupal Shukla [] []
‘Go with the flow’ for gamification and sustainability marketing
—Lucas Whittaker, Rory Mulcahy, Rebekah Russell-Bennett [] []
Gamification and online impulse buying: The moderating effect of gender and age
—Lin Zhang, Zhen Shao, Xiaotong Li, Yuqiang Feng [] []
Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems
—Elif TuÄŸba Aydınlıyurt, Nazım TaÅŸkın, Shane Scahill, AyÅŸegül Toker [] []
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness
—Sita Mishra, Gunjan Malhotra [] []