J Promo Man
Introduction
Journal of Promotion Management, 27(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Anchor-Based Promotions in Retailing: How Consumers Respond to an Additional Anchor?
—Veli-Matti Rikala [] []
Mobile Communication and Seniors: An Exploratory Study on Their Consumption of Apps
—Susana Fernández-Lores, Juan Antonio Marquez & Silvia Villaverde [] []
The Television Cult: Prevalence of Brand Placements in an Indian Reality Show
—Thamaraiselvan Natarajan, Jegan Jayapal & Nakul Gangadharan [] []
Exploring Freelancers’ Intentions to Embrace an Entrepreneurial Career Based on Theory of Planned Behavior
—Daniela Damian & Giuseppe Empoli [] []
Promotional Framing Affects Repurchase Intention: Roles of Consumer Gender and Product Nature
—Bo Wang [] []
Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls
—Amarentia Thérèse Roux & Tania Maree [] []