Intl J Res Mar
Introduction
International Journal of Research in Marketing, 38(3)
POSTING TYPE: TOCs
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
—Maximilian H.E.E. Gerrath, Bryan Usrey []
Social media resources and capabilities as strategic determinants of social media performance
—André Marchand, Thorsten Hennig-Thurau, Jan Flemming []
Antecedents and financial impacts of building brand love
—Hang T. Nguyen, Hui Feng []
Multidimensional brand equity and asymmetric risk
—Kyoungnam Catherine Ha, Reo Song, Gary Erickson []
The impact of mergers and acquisitions on brand equity: A structural analysis
—Yanlai Chu, Junhong Chu, Hongju Liu []
The complex firm financial effects of customer satisfaction improvements
—Miriam Guenther, Peter Guenther []
The risk of programmatic advertising: Effects of website quality on advertising effectiveness
—Edlira Shehu, Nadia ÂÜÀòÉç¹ÙÍø Nabout, Michel Clement []
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
—Lisan Lesscher, Lara Lobschat, Peter C. Verhoef []
If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences
—Robert W. Smith, Kevin Lane Keller []
Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships
—Anika Schumacher, Caroline Goukens, Kelly Geyskens []
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products
—Felix Septianto []
How donor’s regulatory focus changes the effectiveness of a sadness-evoking charity appeal
—Jungsil Choi, Hyun Young Park [Google Scholar]
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning
—Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon, Dino J. Levy []
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions
—Sunghoon Kim, Wayne S. DeSarbo, Won Chang []