Euro J Mar
Introduction
European Journal of Marketing, 55(8)
POSTING TYPE: TOCs
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition
—Kuan-Ju Chen, Jhih-Syuan Lin []
Contagious endowment effects across transactions
—Tae-Hyung Pyo, JaeHwan Kwon, Thomas Gruca, Dhananjay Nayakankuppam []
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
—Christian V. Baccarella, Lukas Maier, Kai-Ingo Voigt []
Past, present, and future research on self-service merchandising: a co-word and text mining approach
—Francisco Muñoz-Leiva, MarÃa Eugenia RodrÃguez López, Francisco Liebana-Cabanillas, Sérgio Moro []
The experience of regret in small business failure: who’s to blame?
—Sara Quach, Scott K. Weaven, Park Thaichon, Debra Grace, Lorelle Frazer, James R. Brown []
You have got items to show off your pride: the effects of pride on preference for attention-grabbing products
—Hee-Kyung Ahn, Seung-Hwa Kim, Wen Ying Ke []
Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children
—Robert James Thomas, Gareth Reginald Terence White, Anthony Samuel []
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness
—Chin-Ching Yin, Yi-Ching Hsieh, Hung-Chang Chiu, Jhih-Ling Yu []
In-app advertising: a two-step qualitative comparative analysis to explain clicking behavior
—Jens Mattke, Christian Maier, Lea Reis, Tim Weitzel []
Internal communication and the development of customer-oriented behavior among frontline employees
—Ahmed Shahriar Ferdous, Michael Polonsky, David Hugh Blore Bednall []