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Cust Needs Solutions

Introduction

Customer Needs and Solutions, 8(3)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach
Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee []

A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content
Matthew J. Schneider, Shawn Mankad []

Strategic Product Displays Across Different Assortment Levels
Savannah Wei Shi, Hai Che, Lang Jin []

Reflections

History of the Marketing Department and Its Doctoral Program—1900 to 2021
Henry Assael, C. Samuel Craig, Tȕlin Erdem, Geeta Menon, Priya Raghubir []