Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 25(1)
POSTING TYPE: TOCs
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
—Minh T.H. Le []
The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking
—Tamara Belver-Delgado, Sonia San-Mart¨ªn, Rosa M. Hern¨¢ndez-Maestro []
Consumption narratives: contributions, methods, findings and agenda for future research
—Emad Rahmanian []
The influence of banner position and user experience on recall. The mediating role of visual attention
—Francisco Mu?oz-Leiva, Lu¨ªs Miguel Fa¨ªsca, C¨¦lia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi []
Media and group influence on Generation Y consumers¡¯ attitudes towards beauty products
—Riane Cherylise Dalziel, Natasha De Klerk []
Combining sources of information to increase survey response ratesCombinando fuentes de informaci¨®n para aumentar las tasas de respuesta a la encuesta
—Miguel Guinal¨ªu, Vidal D¨ªaz de Rada []