Res Apps Mar
Introduction
Recherche et Applications en Marketing, 36(3)
POSTING TYPE: TOCs
Editorial
Marketing and globalization: Relevance, trends and future research
—Mbaye Fall Diallo, Souad Djelassi, and V Kumar [] []
Brand equity protection and new geographic dynamics evidence from franchising in Brazil
—Muriel Fadairo, Joseph Kaswengi, Cintya Lanchimba, and Eugênio José Silva Bitti [] []
Green consumption in Vietnam: Effects of eco-certification, brand, and moderate incongruity of their origins on purchase intent
—Sihem Dekhili and Thuy-Phuong Nguyen [] []
Institutional orientation: Definition, measure, and impact on export performance
—Abir Zouari and Damien Chaney [] []
The influence of social belonging and creativity on the immoral consumption behaviors of new adolescents: A cross-cultural study of 16–24 year olds
—Virginie Maille, Elodie Gentina, and Zhen Li [] []