J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 42(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement
—Matthew Pittman & Kim Sheehan [] []
Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion
—Steven Holiday, Rebecca L. Densley & Mary S. Norman [] []
Does ‘Inspiration Porn’ Inspire? How Disability and Challenge Impact Attitudinal Evaluations of Advertising
—Summer S. Shelton & T. Franklin Waddell [] []
Creatives in the Office: Personality and the Environmental Effects of Workspace
—Rose Needle & K. L. Mallia [] []
Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising
—Alexa K. Fox & Marla B. Royne Stafford [] []
Celebrity Investors and the Success of Crowdfunding Campaigns
—Arpita Agnihotri, Saurabh Bhattacharya & Satya Prasad [] []