J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 28(2)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Business-to-Business Marketing in the Light of the Evolution of the Business Environment
—Nektarios Tzempelikos [] []
The Influence of B to B Firms Use of Multiple Social Media Platforms on Relationship Sales Performance: An Institutional Perspective
—Kaouther Kooli, Nektarios Tzempelikos & Mohamad Yassine Hammouda [] []
B to B firms’ motivation to become members of digital platforms: the case of crowd UK
—Sina Ruhland, Kaouther Kooli & Len Tiu Wright [] []
Innovation in Key Account Management: Identification of Research Trends and Knowledge Gaps
—Christian Lautenschlager & Nektarios Tzempelikos [] []
The Impact of the Negotiators’ Personality and Socio-Demographic Factors on Their Perception of Unethical Negotiation Tactics
—Hamida Skandrani, Lilia Fessi & Riadh Ladhari [] []
Reciprocating Business Model Innovation – How Client and Supplier Models Interact
—Merlin Stone, Eleni Aravopoulou, Ryan Stott, Brett Parnell, Jon Machtynger & Liz Machtynger [] []
Developments in B to B and B to C Marketing and Sales Automation Systems
—Merlin Stone [] []