Intl J Adv
Introduction
International Journal of Advertising, 40(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Special issue on new insights on digital and social media advertising
—Juran Kim [] []
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers
—Yeayoung Noh, Hyuksoo Kim, Kihan Kim & Yunjae Cheong [] []
Effect of short video ads on sales through social media: the role of advertisement content generators
—Jiaoju Ge, Yuepeng Sui, Xiaofeng Zhou & Guoxin Li [] []
CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms
—Taeyeon Kim & Yongjun Sung [] []
The influence of flow experience in the augmented reality context on psychological ownership
—Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim & Hakil Moon [] []
UGC attributes and effects: implication for luxury brand advertising
—Jihye Yu & Eunju Ko [] []