Intl J Adv
Introduction
International Journal of Advertising, 40(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Generational research and advertising to various age cohorts
—Charles R. Taylor [] []
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer |
—Brigitte Naderer, Jörg Matthes & Stephanie Schäfer [] []
The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study
—R. Glenn Cummins, Zijian Harrison Gong & Tom Reichert [] []
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
—Roberta De Cicco, Serena Iacobucci & Stefano Pagliaro [] []
Interpret me! The interplay between visual metaphors and verbal messages in advertising
—Yuhosua Ryoo, Yongwoog Andrew Jeon & Yongjun Sung [] []
Using transit advertising to improve public engagement with social issues
—Rick T. Wilson, Jill Hendrickson Lohmeier, David S. Lustick & Robert F. Chen [] []
How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
—Mark Yi-Cheon Yim, Young K. Kim & JeongGyu Lee [] []
Perspectives
What is wrong with advertising research and how can we fix it?
—Patrick De Pelsmacker [] []