J Mar Comm
Introduction
Journal of Marketing Communications, 27(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost
—Izzal Asnira Zolkepli, Sharifah Nadiah Syed Mukhiar & Chekfoung Tan [] []
Saudi females’ buying behavior of green cosmetics: A pertinent motivational aspect
—Sania Khan & Ansa Salim [] [Google Scholar]
Making more in crowdsourcing contests: a choice model of idea generation and feedback type
—Rambod Dargahi & Aidin Namin [] []
The effectiveness of various video ad-choice formats
—Steven Bellman, Robert F. Potter, Jennifer A. Robinson & Duane Varan [] []
Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective
—Taylor Jing Wen [] []
(The lack of) fluency and perceptions of decision making
—Gaurav Jain, Sunaina Shrivastava, Dhananjay Nayakankuppam & Gary J. Gaeth [] []