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J Intl Mar

Introduction

Journal of International Marketing, 29(3)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Editorial

Introduction to the Special Issue on Data and Methodological Issues for New Insights in International Marketing
Kelly Hewett and Donald R. Lehmann [] []

Commentary

Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary
Katrijn Gielens [] []

Dealing with Common Method Variance in International Marketing Research
Hans Baumgartner and Bert Weijters [] []

Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research
David A. Griffith, Tereza Dean, and Jessica J. Hoppner [] []

Geometrical Measurement of Cultural Differences
Wolfgang Messner [] []

Perceived Export Performance: A Contingent Measurement Approach
Arash Sadeghi, Elizabeth L. Rose, and Tage Koed Madsen [] []