J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 49(5)
POSTING TYPE: TOCs
Review Paper
Pandemics and marketing: insights, impacts, and research opportunities
—Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf, Raji Srinivasan []
Commentary
On salesperson judgment and decision making
—Son K. Lam, Michel Borgh []
How does consumer engagement evolve when brands post across multiple social media?
—Vasu Unnava, Ashwin Aravindakshan []
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
—Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah, Amalesh Sharma []
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
Jacob Suher, Courtney Szocs, Koert Ittersum
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
—Yuho Chung, Yiwei Li, Jianmin Jia []
Knowledge structure in product- and brand origin–related research
—Saeed Samiee, Brian R. Chabowski []
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson
—David Gligor, Christopher Newman, Saim Kashmiri []
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
—Jifeng Mu, Jonathan Z. Zhang []
Synergistic and cannibalization effects in a partnership loyalty program
—Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt []