Transformative Marketing and Operations Management
Introduction
Special issue of Production and Operations Management; Deadline now 31 Oct 2021
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits
Author: V Kumar
Production and Operations Management Call for Papers
Special Issue: Transformative Marketing and Operations Management
Formal Submissions due: Extended till: October 31, 2021
Guest Editors:
- V Kumar, St. John’s University, USA, kumarv1@stjohns.edu Department Editor, POM
- Robert P. Leone, Texas Christian University, USA, r.leone@tcu.edu
- Subodha Kumar, Temple University, USA, subodha@temple.edu Deputy Editor, POM
Background
The continuous change in the environment, which is a hallmark of the operations management (OM) and marketing disciplines, is informed by academic research pursuits and realworld business developments. The future of marketing and OM thought and practice is expected to be shaped by three constituents – academic research, marketplace actions, and societal developments. In fact, the interaction between the constituents mentioned above is significantly adding up to an overall state of transformation in the field of marketing and OM, wherein consumers and firms constantly see changes in how they interact with each other through the various exchanges and how such changes are governing the operational issues and creating complexities in responding to the spillover of the changes.
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