ICMC 2022
Introduction
International Communication Management Conference, Virtual, 5-7 Jan 2022; Deadline 15 Oct
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Calls: Conferences
Author: Dhruv Choksi
I am pleased to inform you that MICA will be hosting its flagship International Communication Management Conference () from January 5-7, 2022. The broad theme of the conference is ‘The Future of Business in a Digital Era: Data, Analytics and Narratives.
Digital marketplace has transformed every aspect of our lives. Data are the life blood of this marketplace and how that data are created, captured, and curated, is deciding the difference between today and tomorrow’s winners and wannabes. Further to that, while digital marketplace is called to be the great equalizer by many, its benefits are often not enjoyed equally across the world; indeed, this chasm between the haves and the have nots is increasing. Internet is a necessity in today’s rapidly globalising world. While the global market penetration has been unprecedented in emerging economies, the digital divide continues to be a challenge in many lower-middle and low-income societies. Other major challenges pertain to – the use of data analytics in solving business problems; the role of social media platforms; what triggers customer engagement and how do we drive that; at what point do we engage with customers, through which channel and with what message; how do businesses navigate the organizational, government institutional and infrastructure challenges, and what the future of data, analytics and narratives will look like across a spectrum of business sectors and societies.
Important Dates and Details
- OCTOBER 15, 2021 – LAST DATE FOR FULL PAPER/ ABSTRACT/PROPOSAL SUBMISSION
- NOVEMBER 15, 2021 – NOTIFICATION OF ACCEPTANCE
- DECEMBER 5, 2021 – REGISTRATION DEADLINE
Full information is available at