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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals

Author: James Ellis

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CHILDREN AND ADOLESCENT CONSUMER BEHAVIOR: FOUNDATIONS AND NEW RESEARCH DIRECTIONS

Issue Editors: Deborah Roedder John, Connie Pechmann, and Lan Nguyen Chaplin
Ìý|ÌýJournal of the Association for Consumer ResearchÌý| Volume 9, Issue 2

Understanding child and adolescent consumer behavior has long been of interest to academics, practitioners, consumer activists, and public policy regulators. In 1974, pioneering research on children’s consumer socialization and response to advertising was first published in JCR, and the first regulatory standards for advertising to children were established by the Children’s Advertising Review Unit (CARU). Our special issue seeks to highlight children and adolescent consumer research, commemorating its 50^th anniversary year in 2024.

We want to highlight important research in marketing and other academic fields on issues related to child and adolescent consumption and its impact on their well-being to reach a broad audience of consumer researchers, policy officials, managers, parents, and educators. This special issue will be a repository that captures important literatures and provides substantive guidance to make the future a better place for young people worldwide. We also want to reignite interest in children and adolescent consumer research and suggest future high-impact research directions.

We are interested in conceptual or empirical papers or a hybrid. Conceptual papers could include reviews of prior research on a substantive topic, introduction to new theories or research streams from outside consumer behavior, or frameworks for developing future research. Empirical illustrations or examples could be included in conceptual papers, making them hybrid in nature.

We are also interested in empirical papers regardless of methodological approach; experiments, field studies, qualitative methods, surveys, modeling or other approaches are most welcome.

We are particularly interested in:

• Papers that provide summaries and frameworks for understanding prior substantive research on children and adolescents and suggest new ways to pursue such research.
• Papers that offer new theoretical perspectives on children or adolescents, including theory developed in another discipline and its applications to consumer research.
• Papers on important public policy issues that pertain to children or adolescents, e.g., regarding marketing, social marketing, social media, or interventions targeted at them.
• Papers that broach new topic areas that have yet to be addressed by consumer researchers studying children or adolescents, e.g., on diversity, social justice, or youth activism.
• Papers that introduce novel methodologies suitable for children or adolescents.

Editorial Timeline
Submission Portal Opens: November 1, 2022
Deadline for Initial Submission: January 1, 2023
Deadline for Final Manuscripts: December 15, 2023
Webinar Featuring Accepted Papers: February 2024
Publication: April 2024

Details
Submissions should not exceed 8,000 words, including abstract and references. Authors may submit additional information as appendices that will appear online. Submissions will receive double-blind peer review consistent with all top journals in the field of consumer research. Author guidelines can be found online on theÌýÌýpage. Authors who would like additional information are encouraged to contact the co-editors atÌýdjohn@umn.edu, cpechman@uci.edu, or nguyenl@uic.edu.

Editor bios and submission instructions can be found here:Ìý